If you're reading this, you already know the importance of reaching the gay community through your marketing and advertising efforts. But did you know that
gay and lesbian Americans have a median household income of $87,500 1 - more than twice the US median household income of $41,994 2 ? And that most
gay consumers prefer to spend their money at gay friendly businesses and service providers.
Gay-friendly realtors are especially important. Since buying a home is one of the biggest financial obligations a person will enter in their lives,
it is crucial to work with an agent with whom one can feel comfortable. So it comes as no surprise that gay consumers often seek out the services of
realtors who identify as gay-friendly. And the gay community is a market worth targeting. Not only are their average household incomes higher
than the median, but 34% of gays have household incomes of $100,000 or greater - and of course very few of them have children, which allows for a
much greater disposable income.
So when you compare the clients: the average US household with 2 children and an average income of $41,994, or the gay consumer with double the median
household income, we think you'll see the value in working with the gay consumer.
Yes, the Gay Community is Appealing - But How Do I Reach Them?
The Internet has changed the way everyone does business - especially realtors. Most have developed a personal website with access to MLS listings and many
realtors have conducted promotional email campaigns advertising weekly open houses or new listings. These activities are valuable, but Pride City Guide
and our affiliated sites (Pride Hotel Guide, Pride Bar Guide, and Pride Massage Guide) can help you reach the qualified gay/lesbian market you may have
Prime listings on the major search engines (Google, MSN, and Yahoo) advertising yourself as a gay friendly real estate agent can cost tens of thousands
of dollars, and often attract countless non-qualified web visitors which will only increase your work and your overall advertising expenses. A webpage and
Featured Profile on PrideCityGuide.com costs a fraction and directory targets gay consumers who are specifically looking for you - a gay friendly real
We invite you to become a PCG partner and create your own Featured Profile that promotes your business to our tens of thousands of site visitors each month.
Featured Pride City Guide Profiles includes:
Are you ready to Enlist?
- A headline listing with your address and phone number
- A link directly to your website
- A "Contact Me" link which collects and emails you qualifying information from the consumer, including their need to buy or sell, their selling address, their desired location to buy, their budget and so on - so that you can contact them PREPARED.
- A full webpage dedicated to you, your agency and your sales strategies - including up to ten photographs and 500 words of editorial - all of which can be updated at any time using your unique User ID and Password.
- A "Dish the Dirt" reader review section where previous clients can post feedback and build word-of-mouth advertising - the most effective kind!
It's easy, fast, and affordable - and the value can't be beaten! Our quarterly rates cost just over $1 per day - and we charge NO REFERRAL FEES or COMMISSIONS.
Choose the payment plan that's most appropriate for you:
per month for a one year Feature Profile. Billed in full today. ON SALE - Was $395 Per Year!
for a two year Feature Profile - billed in full today. Over $50 in Savings for two years!
Why is it beneficial for me to be featured on the network of Pride Guide websites?
Marketing is a numbers game.
The more potential clients who know about you, the more who are likely to contact you and the more money you make.
Our network of websites (PrideCityGuide.com, PrideHotelGuide.com and PrideBarGuide.com) gets your message out to tens of thousands of gay consumers
searching our network of websites each month. We attract them with our unique "One Stop Gay Shopping" experience, and we have developed a Brand
Name when it comes to finding gay friendly related searches.
Why PrideCityGuide.com over the other Gay Real Estate websites?
For many reasons:
- Affordability. For as Little as 70 cents per day, your PCG Featured Realtor profile will be seen by our tens of thousands of site visitors.
- Increased leads. PCG has paid for top placement on strategic search engine key word searches. This attracts more people to our site, which increases your exposure, and generates additional leads for you.
- Our unique approach. PCG only targets gay consumers so we are the destination of choice for people searching for gay-friendly businesses.
Are there Referral Fees on each transaction I close from a PCG lead?
Other websites often charge Referral Fees of 25% to 50% - does Pride CityGuide.com do the same?
Our business model focuses on advertising. Several of our Board Members have experience in the Real Estate world so we know what you need
to attract clients and our goal is to send more clients to you - so that YOU can make more money!
How do I get Referrals from Pride City Guide?
When a site visitor clicks the "Contact Us" icon on your Featured Profiles, they will complete a form that includes their name, contact information and qualifying information which is emailed directly to an e-mail address you select. You'll get the email immediately - so that you can respond RIGHT AWAY!
Have additional questions?
Email our sales office and we'll be happy to get back in touch with you.